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1.
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The triumph of emptiness : consumption, higher education, and work organization
by Alvesson, Mats. Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 302.35] (1).
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2.
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How Brands Grow : what marketers don't know
by Sharp, Byron. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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3.
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The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 657.7] (1).
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4.
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Branded lives : the production and consumption of meaning at work
by Brannan, Matthew J. Edition: 1st ed.Material type: Book Publisher: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
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5.
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why monk bought the ferrari ? : how successful brands create consumer relevant differentiation
by Gupta, Nitish Rai. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi McGraw-Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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6.
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Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.
by Colon, Geoffrey [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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7.
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Aaker on branding : 20 principles that drive success / David Aaker .
by Aaker, David [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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8.
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Brands and branding / Stephen Brown.
by Brown, Stephen 1955 March 23- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Los Angeles ; London : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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9.
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The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
by Bhat, Harish 1962 or 1963- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (3).
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10.
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9 ब्रांड शास्त्र (9 brand shaastras) : विजेता ब्रांड के निर्माण हेतु 9 सफल ब्रांड रणनीतिया (nine successful brand strategies to build winning brands) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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11.
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18 ब्रांड अस्त्र (18 brand astras) : ब्रांड विकसित करने के लिए क्रिप्स ब्रांड क्षमताओं को अस्त्र की भांति उपयोग में लाए (using brand abilities as weapons for CRISP brand building) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप (Kapoor, Jagdeep) 1960 -.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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12.
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The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.
by Kompella, Kartikeya. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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13.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark 1967-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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14.
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands / Arvind Sahay.
by Sahay, Arvind. Edition: 1st ed.. Publisher: Penguin Portfolio 2022Online access: Publisher Description Availability: No items available Checked out (1).
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